Our Restaurant

Overview of the Cafe Concept

Rolling Crunchy’s All Day Dining Cafe” – a culinary haven that transcends time. From sunrise to sunset, indulge in a menu crafted for every palate. Whether you crave a hearty breakfast, a quick lunch, or a leisurely dinner, we’ve got you covered.

Our diverse menu boasts an array of delectable dishes, each prepared with a touch of culinary artistry. From savoury breakfast delights to sumptuous lunch options and tantalizing dinner creations, there’s something for every taste bud. Explore our signature dishes that promise a symphony of flavours, ensuring a memorable dining experience.

Step into an ambiance that effortlessly blends comfort and sophistication. Whether you’re seeking a cozy spot for a morning coffee, a casual lunch venue, or a relaxed dinner setting, Rolling Crunchy’s provides the perfect backdrop for your culinary journey.

Join us any time of the day to savor our carefully curated menu, designed to cater to your cravings around the clock. Embrace the joy of all-day dining at Rolling Crunchy’s, where every moment is an opportunity to indulge in exquisite flavors and delightful company.

Rolling Crunchy is an established food supplier , Cloud Kitchens & Cafes , Corporate Food Service & Food truck . We provide delicious, authentic style  Indian , Chinese , Italian, Mexican , Asian based dishes cooked with fresh, hi-quality ingredients without using any harmful preservative, additives and artificial colour in a hygienic environment at reasonable and moderate prices.

We are the pioneer in running professional cloud kitchen in the state of Odisha & engaged in the food industry business for more than 5 years now. We take pride of ourselves with our impeccable reputation for quality food items and commitment to service and customer satisfaction.

Vision Statement

To create a warm and welcoming community-centric cafe where people can gather, connect, and enjoy exceptional food and beverages in a relaxing and inspiring environment.

Key Selling Points

1. Quality of Food menu – Our café stands out for its unwavering commitment to quality , every item on our menu is crafted using the finest ingredients , ensuring that every bite meets our high standard of excellence . we believe that quality is not just a feature but essential ingredient that sets us apart .
2. Curated Menu – Our menu is thoughtfully curated to cater to a wide range of tastes while maintaining uniqueness . Each dish is a blend of traditional flavours and modern culinary techniques , providing our customer with exceptional dining experience . we regularly update our menu to keep it exciting and in tune with seasonal speciality .
3. Taste of Food – The hallmark of our café is the extraordinary taste of our food . Our chefs bring their expertise to each disc , creating a symphony of flavours that resonate with our patrons . We take pride in offering a culinary journey that is both delightful and memorable.
4. Unique Serving Style – Our café takes the dinning experience to the next level with a unique serving style . Presentation is as important as preparation , and our creative plating techniques add a element of surprise and delight . This attention to detail extends to every aspects of our service , making each visit a special occasion .
5. Trained staff – Our staff undergo a special training schedule and staff are not just employees, they are ambassadors of our brand . Each member is extensively trained not only in service skill but also in understanding the nuances of our menu and the ethos of our café . This ensure every interaction with our customers is both informative and engaging .
6. Standard Operating Procedure( SOPs) – We operate on a foundation of standard operating procedure that guarantee consistency in service and food quality .

Curated Food Menu

Our cafe offers a carefully curated menu that caters to diverse tastes and preferences, potentially including seasonal specialties or local favorites. We do lots of R&D and tasting before adding a item to our menu .

          Uniqueness or creativity of the menu items, such as signature dishes or innovative pairings that can’t be found elsewhere.

          Menu is designed to enhance the overall customer experience, aligning with the cafe’s theme or ambiance.

Serving Details

Detail the presentation and serving style of the food and drinks, which can significantly enhance the customer experience. For example, usages of unique dishware, garnishing techniques, or any interactive serving elements. Ex. we grow out own micro green used for garnishing

                   Serving process is streamlined for efficiency without compromising the customer’s experience.

Proper Testing

Rigorous testing process for menu items to ensure consistent quality and taste. This can include taste tests, customer feedback sessions, or trial runs before introducing a new item. We also take customer feed back on food tasting before introducing the item in menu .

                 Testing leads to high standards in flavor, quality, and customer satisfaction Quality Ingredients.

                  Using high-quality, fresh ingredients, which is a key factor in the taste and perception of the food and beverages.

Training

Detail the comprehensive training program for franchisee staff, focusing on both culinary skills and customer service excellence.

    we will conduct ongoing training to ensures that staff can accurately replicate the menu items and maintain the high standards set by the franchise.

    Highlight any specialized training, like barista courses for coffee preparation or baking classes for pastries.

Business Model

Business Concept : Rolling Crunchy’s a unique blend of Café , Mobile food Truck and Kiosk operated with cloud kitchen , specialized in gourmet , healthy food items , include Salad , sandwiches and fusion snacks with a focus on health and flavor.

1. Value Propositions : Boutique Café : Quick , convenient access to healthy food and coffee in a very relaxing neighbour hood café .
2. Mobile Food Truck : Quick , convenient fast food options on the go
3. Cloud & Central  Kitchen : Efficient , diverse menu catering to online orders , focusing on freshness and health
   • Description of Products and Services: Detail the range of products (coffees, teas, snacks) and any additional services (e.g., free Wi-Fi, book reading sessions).
   •  Customer Target Market: Define your ideal customer (e.g., college students, office workers).
   •  Operating Model: Explain how the cafe operates daily (self-service, table service, etc.).
   • Revenue Streams: Outline how the business makes money (sales of drinks, food, merchandise, etc.).

Market Analysis

The cafe industry in India, particularly the coffee cafe market, is experiencing significant growth, with a strong focus on serving coffee-based beverages and a range of snack items. As of 2023, the market size was estimated at around USD 340.12 million and is projected to grow at a CAGR of 13.21% during the forecast period of 2024-2029.

Key trends and developments in the Indian cafe industry include:

1. Rising Popularity Among Younger Generations: Coffee, Café Related Cuisine traditionally seen as a niche beverage in India, is now becoming increasingly popular among the younger generation. This shift is a part of the changing urban lifestyle and culture.
2. Demand for Specialty Coffee, Artisanal Brews & Café Fare: There is a growing demand for special coffee and unique coffee experiences with curated café Cuisine. Consumers are seeking high-quality coffee, a variety of Food, and a comfortable ambiance in cafes.
3. Regional Variations: The demand for coffee cafes varies across regions in India, with metropolitan cities and the southern region, including cities like Bengaluru, Chennai, and Hyderabad, showing a higher number of coffee cafe outlets. These areas have a strong coffee culture and are known for producing coffee beans.
4. Health Awareness: With increasing awareness of the health benefits of healthy Food, such as improved focus and metabolism, there is a rise in demand for coffee & healthier beverage option compared to traditional tea stalls or other beverage & Traditional Food outlets.
5. Market Challenges: The Indian cafe market faces challenges like intense competition, high operational costs, especially in prime locations, and the need to create distinct taste and flavours .
6. Market Opportunities: The market is ripe for expansion with opportunities in diversifying menus to cater to different consumer preferences, including snacks, baked goods, sandwiches, and other food items. Specialty coffee shops and cafes are also becoming increasingly popular.
7. Digital Influence and Customization: The market is also adapting to the digital revolution with the rise of mobile payments, online ordering, loyalty programs, and personalized promotions.
8. Market Players: Some of the key players in the Indian coffee market include international brands like Starbucks, Blue Tokai, and Dunkin’ Donuts, as well as domestic chains like Café Coffee Day. These players are contributing to the growth and expansion of the coffee cafe culture in India.

Target Market Demographics and Psychographics

Bhubaneswar population is estimated to be around 1.289 million , this reflects a growth rate of 2.51% from the previous year . The city has witnessed a significant growth since last 5 to 6 years . The Literacy rate in Bhubaneswar is quite high with an average of 91.8% . The Sex ratio of the city is 980 female per 1000 males . Bhubaneswar has a significant portion of the population belonging to the middle and upper middle classes . The City is known for its educational institutions , major IT company opening and Research institutions , which contribute to a relatively young , educated and economically active populations. The Lifestyle that blends traditional values with modern influences . This is reflected in the city’s , food and culture activities. These demographics and lifestyle aspects are important to consider for business and services to cater to the Bhubaneswar populations, including Café , restaurants and Retail stores.

Competitor Analysis

Analyse key competitors, their strengths, weaknesses, and how your cafe differs.

Financials

This Include Revenue Projection , Breakdown of Operating Cost , Profit & Loss Projections , ROI Analysis

Franchisee Support System

• Training Programs: Outline the training provided to franchisees and their staff.

• Brand Training: Understanding the brand’s history, values, and customer service expectations.
• Operational Training: Learning the daily operations, such as opening and closing procedures, cleaning, and maintenance.
• Product Knowledge: Detailed information about the menu items, ingredients, and preparation methods.
• Health and Safety: Education on food handling, safety procedures, and emergency protocols.
• Customer Service: Techniques for providing excellent customer service, handling complaints, and enhancing the customer experience.
• Point of Sale (POS) System: How to use the register, process transactions, and handle cash.
• Barista Training: For staff involved in making coffee, this would involve learning how to operate espresso machines, coffee grinders, and milk steamers, as well as the recipes for different coffee beverages.
• Inventory Management: Understanding how to manage stock, place orders, and minimize waste.
• Marketing and Sales: Training on upselling, promotions, and loyalty programs.

Compliance: Ensuring staff are aware of and adhere to franchise policies and legal requirements.

Marketing Support: Describe the marketing and advertising support offered.

• Brand Recognition: Franchisees benefit from the established brand recognition of the franchise, which can be a    significant draw for customers.
• Local Store Marketing (LSM): provide guidance and tools for local store marketing, which franchisees can use to engage with their local community and attract customers.
• Social Media and Online Presence: The franchise may manage national social media accounts and provide content for franchisees to use on their local pages. They may also provide a website template or inclusion in a corporate directory.
• Promotional Materials and Campaigns: design promotional materials and campaigns that franchisees can implement, such as seasonal offers, new product launches, and discount deals.
• Training: Franchisees and their staff will receive training on how to effectively market their cafe locally, including how to manage online reviews and engage with customers through social media.
• Grand Opening Support: support new cafe openings with specific marketing and advertising strategies to help generate buzz and attract customers from the start.
• Loyalty Programs: might offer a system for customer loyalty programs, which can be a powerful tool to retain customers and encourage repeat business.

• Data and Analytics:  provide access to market data and analytics to help franchisees understand their customer base and tailor local marketing efforts effectively.

Operational Support

• Site Selection and Cafe Design: assist with selecting an appropriate location and provide design guidelines or layouts that align with the brand’s image.
• Training Programs: Comprehensive training for franchisees and their staff on how to operate the cafe, including food preparation, customer service, and business management.
• Supply Chain: Access to an established supply chain, with negotiated pricing for products and equipment necessary to operate the cafe.
• Operational Manuals: Detailed operational manuals and systems that cover all aspects of running the cafe, including best practices, recipes, and employee management.
• Technology Systems: Provision of technology solutions such as Point of Sale (POS) systems, inventory management systems, and customer relationship management (CRM) tools.
• Quality Control: Regular quality assurance checks to ensure that the cafe is adhering to the brand’s standards.
• Ongoing Support: Dedicated support from the team for ongoing operational questions, challenges, or training needs.
• Research and Development: Benefit from the research and development for new products and services, which can keep the cafe’s offerings fresh and competitive.
• Financial Management: Guidance on financial management, including bookkeeping, accounting, and reporting procedures.
• Legal and Regulatory Compliance: Assistance with understanding and complying with relevant laws, regulations, and health codes.
• Economies of Scale: Lower costs for goods and services due to the franchisor’s bulk purchasing power.
• Problem Resolution: Help in resolving operational problems as they arise, including customer service issues, staffing challenges, or technical difficulties.